Want to gain some wedding business at your hotel or facility? Considering attending a bridal show as a vendor? Here are four helpful tips to review before you begin your journey. And remember, don't even look at this, if you are not going to follow up after the show.
1. Consider your objectives. For example, focus on regional shows if one of your goals is to expand in a specific geographical area.
2. Get closest to your niche. For example, high-end vendors may look for bridal shows that cater to the luxury bridal segment.
3. Get the numbers. Inquire about the audience size and demographics of previous bridal shows. Ask how this upcoming show will be advertised. Try to get a sense of how many people will be likely to show up.
4. Know where the “in” crowd goes. Inc. magazine reminds us that shows often go “in” and “out” of favor. Check in with past attendees to gauge whether a past show was helpful for their business.
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