Title: Travel Agent Incentive Program
Objective: To increase Travel Agent generated revenue
Dates: During low demand seasons
Target: Travel agents
Strategy: Develop a list of targeted Travel Agents by using available revenue reports and organize site
visits, direct mail and or email campaign to increase room nights booked by Travel Agents.
Elements: · Identify slow, low demand periods of the year to conduct the different campaigns
· Generate the quarterly and annual Top 50 Travel Agent report
· Generate the Travel Agent address report by states that you want, considering your feeder
cities
· Create a flyer or some collateral specifically marketing to Travel Agents
· Flyer might highlight Points program, offer bonus voucher points, increased
commission for certain bookings during a certain time frame
· Invite agents to hotel for site visits the may include free nights, giveaways and or
refreshments
Cost: · Cost of new brochures or other collateral, if needed
· Cost of promotional giveaways
· Increased commission cost
· Point vouchers if used
· Refreshments on site if needed
Evaluation: Compare Travel Agent reports year over year to evaluate results
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