Internet Sales - 21 To-Do List Items

1. Look up competitor’s rates on-line for past & current year.

2. Sign up for major corporations newsletters (media section).

3. Sign up for your competitors monthly newsletters, using personal email address.

4. Develop monthly electronic newsletter to send to potential clients.

5. Send newsletters to only 10-20 clients and follow up with phone calls to show them how to use the tools & discuss promotions.

6. Look at Trip Advisor each month & make sure to respond to all negative comments in a positive light.

7. Look up meta tags on your competitor's websites and make sure your hotel has the same key words.

8. Sign up for Google Alerts – get daily leads sent to you.

9. Market your hotel to all state & national sports groups. Become a “Provider of Tournament Team Services”. Packaging ideas.

10. Sign up for www.active.com – receive weekly emails from sports groups coming to your area before they get there.

11. RSS Feeds – sign up for all competitor’s or location corporations RSS Feeds on their website. These feeds will keep you up to date

12. Shop your own hotel on-line and have it shopped by 3rd parties.

13. Need a policy for rapid response to Internet Sales – within 2 hours.

14. Sign up for a www.linkedin.com account. 89% are decision makers. It’s a must to find new clients!

15. Set up a FREE email account to use for prospecting anonymously.

16. Create your own unique Yahoo or Google homepage. Build your own homepage so when you sign onto Yahoo everyday, you’ll see all the new activity on your current or potential corporations, news, companies your monitoring, weather, etc.

17. Solicit all emails received for your hotel. They should go in your monthly newsletter database.

18. Get a business www.Facebook account. Hire someone for a nominal amount to constantly add information on your Facebook account to stay in front of potential clients. As well as find contacts.

19. Sign up for every Government website available that will send you RFP’s.

20. Hire a company that provides SEO (search enging optimization) to make sure your hotel is getting the most possible exposure on hotel private webistes.

21. Hire Hospitality Helpers, then lean back and watch your revenues grow! (Complete this item first and then you don't have to worry about the other 20 items, because Hospitality Helpers will do it for you)